Projects

Selected work

Each entry records the problem, the decisions that mattered, and the measurable outcome. Filter by discipline below.

CMS2024

Headless WordPress that editors kept using

A multi-locale marketing site moved onto a Next.js frontend with WordPress as the editing layer — including the preview and publishing pieces that headless builds usually drop.

Content modelled as typed fields rather than HTML blobs
Live preview restored, so editors could see drafts before publishing

WordPressPHPNext.jsTypeScript

CMS2023

A Shopify storefront the merchandising team could run

Rebuilding a bloated theme around a constrained set of sections — so campaigns ship without a developer, and the storefront stops being slow because of apps nobody uses.

Merchandising composes and ships pages without a deploy
Section schemas make an unusable layout impossible to build

ShopifyLiquidJavaScriptSection schemas

CMS2022

Migrating a decade of pages into a real content model

Turning years of free-form HTML into validated structured fields, without losing a single URL — and rehearsing the whole migration against production data before cutover.

Every legacy URL preserved or redirected, verified before cutover
Free-form HTML converted into typed, validated fields

WordPressPHPNode.jsPostgreSQL